Most owners have not looked at their own website on a phone for a long time. Customers do it every day, often in a queue, on a train or in a car park, with one hand and little patience.
You do not need technical skills for this check. Take your phone, switch off Wi-Fi so that you are on mobile data, and go through the list below. It takes about five minutes. Write down every point where you hesitated. Those are the points to fix.
Start like a customer
Open a private browser tab and search for your business name plus the town, for example "your business name Luxembourg". Look at what appears: your website, your Google listing, your social profiles. Then tap through to your website.
1. Does it open fast on a phone?
Count slowly. If the first screen takes long to appear, many people leave before they see anything.
The usual causes are simple: photos that are far too large, a video that starts by itself, and too many add-ons. Google offers a free speed test called PageSpeed. Our free website check runs it for you.
2. Is it clear what you do and where?
Without scrolling, a new visitor should know three things: what you offer, where you are, and what to do next. "Welcome to our website" tells nobody anything. "Hair salon in Luxembourg City, book online or call" does.
3. Can a customer reach you in one tap?
Check each of these on the phone:
- The phone number is a link that starts a call when tapped.
- There is a WhatsApp or message button, if you answer messages there.
- The booking or enquiry button is visible without scrolling and it works.
- The contact form sends, and you actually receive the message. Test it yourself today.
A form that does not deliver is a common problem, and it is invisible: nobody tells you, the customer simply goes elsewhere.
4. Are opening hours and address correct?
- Hours and address are written as text, not as a picture. Text can be read by Google and by screen readers.
- They are the same on your website, your Google Business Profile and your social profiles.
- Holiday hours are included. Luxembourg has public holidays such as Easter Monday, Ascension, Whit Monday and 23 June, and many customers check before they travel.
- The address comes with a map link, and a hint on parking or public transport if it helps.
5. Does it speak your customers' languages?
In Luxembourg, your customers may read English, French, German or Luxembourgish. Many also come from France, Belgium and Germany for work. A website in one language only quietly turns some of them away.
At minimum:
- the main pages exist in the languages your customers really use;
- a language switcher is easy to find;
- hours, prices and contact details are the same in every language;
- no page is half translated.
If you want to see how this works in practice, read about websites in your customers' languages.
6. Is the site secure and trustworthy?
The address should start with https and the browser should show no warning. If it says "not secure", fix that first. Also check that the old http address sends visitors to the https one.
Put your company name and address in the footer. It is a small signal that a real business is behind the page.
7. What does Google read?
Google reads text, not your intentions. For every important page, check:
- Page title: what you are and where, for example "Physiotherapy in Luxembourg-Kirchberg | Practice name". Each page needs its own title.
- Description: one or two sentences, roughly 150 characters, that appear under the title in search results. Write it for a person, not for a robot.
- One main heading at the top, and short headings below it.
- Alt text on important images: a short plain description of what the photo shows.
- Sitemap and robots: add /sitemap.xml and /robots.txt to your address. The sitemap should list your pages. The robots file should not contain "Disallow: /" for all visitors, because that blocks the whole site.
- Google Business Profile: your website should link to it or at least match it, and the profile should link back to your site.
8. Can you measure enquiries?
A website you cannot measure is a guess. At minimum, you should be able to answer these questions each month:
- How many calls, forms, WhatsApp taps and bookings came from the website?
- Which source sent them: Google, Instagram, an ad, a friend's link?
- Which pages did people read before they got in touch?
Free analytics tools can answer part of this. The harder part is putting all channels in one place. That is what a numbers screen is for.
How to use your notes
- Pick the three biggest problems.
- Fix the one that blocks contact first: a broken form, a hidden phone number, a booking button that does not work.
- Then fix speed, then titles and descriptions, then languages.
- Check again in a month, on the same phone.
You do not need a new website for most of this. Often it is an afternoon of small corrections.
If you would like a second pair of eyes, the free website check on this site reads your page the way customers, Google and AI assistants see it, and shows what is missing. Start here: run the free website check.