Guides for local businesses.
Practical, short, about Luxembourg. No secrets, no hype.
Check your business website in 5 minutes
Most owners have not looked at their own website on a phone for months. Here is a 5-minute checklist of what customers and Google notice first.
Read →Instagram for a local business in Luxembourg: what to fix first
For many local businesses, Instagram is the shop window people check before they call or visit. These are the eight things to fix first, in order.
Read →Google Business Profile in Luxembourg: a checklist
Your Google Business Profile is free and often the first thing a customer sees. Use this checklist to make it complete, current and consistent.
Read →Instagram, WhatsApp, e-mail, website: how to stop losing enquiries
Customers write wherever it is easiest for them, and some messages always slip through. Here is how to find the gaps and close them.
Read →One half-day shoot, a month of posts
A restaurant, café or salon does not need a shoot every week. One well-planned half day gives you enough photos and reels for a whole month. Here is how to plan it.
Read →Count enquiries, not likes: measuring Meta and Google ads for a local business
Likes and reach do not pay the rent. For a local business, the useful number is how many enquiries an ad brings, and what each new customer costs. Here is a simple way to count them.
Read →What a monthly marketing retainer in Luxembourg includes and costs
A retainer is a monthly agreement, not a one-off project. This article explains what it usually includes, how a budget in euros works, and what our own plans cost.
Read →One website, several languages: building for customers in Luxembourg
Customers in Luxembourg speak many languages. One website can serve them all if the languages are set up with care. Here is what to decide and what to avoid.
Read →How to get more Google reviews, honestly
Most happy customers never think of writing a review. Here is how to ask at the right moment, how to reply, and what Google does not allow.
Read →A monthly marketing plan for a restaurant or café in Luxembourg
A restaurant does not need daily posts. It needs a correct Google profile, real photos, a steady rhythm and an easy way to book. Here is a plan for one month.
Read →How to reduce no-shows with online booking
An empty chair or an empty treatment room costs real money. Here are the steps that help salons, clinics and gyms in Luxembourg cut no-shows without being harsh.
Read →Reels for a local business: what to shoot
Reels do not need a big idea. They need a clear subject, a strong first second and subtitles. Here is what to shoot for a restaurant, salon, clinic or gym.
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