Andrea Binchi: a finance account from zero
Andrea works in finance and wanted to teach the basics of investing on Instagram. We built the account with him: ideas, scripts, one shoot a month and four reels.
Finance education on Instagram · personal brand
In short
- Business
- Finance education, personal brand
- Period
- Portraits December 2024; test period August – October 2025
- What we did
- Strategy, scripts, video shoots, editing, captions, posting, analysis
- Team
- Strategy by Andre Mitin; scripts and posting by our marketing lead; LPP videographer
Where it started
No account, no audience, no videos. Andrea had a clear idea of what he wanted to teach and no time to produce it.
What made it hard
A small budget, so little shoot time and only a few videos each month.
His first time talking to a camera.
Every topic had to be agreed first: finance content has to be right.
How it ran
Ideas, then a script he could say in his own words, then one shoot a month, then the edit: four reels. Captions open with a hook and close with a call to action; posts go out on Tuesday and Friday evenings.
He changed almost nothing in the scripts or the edits.
The four reels
- «Melting cash is not safety»
- «You don't have an income problem»
- «That's not investing»
- «Your banker isn't your friend»
Numbers
The account was new, so the result is the system: a format he can repeat, not a follower count.
- 0followers and posts when we startedA brand-new account.
- 4scripted reels a month
- 1shoot day a month
- 3months of test period, August – October 2025
His brief, in his words
«It's gonna be on financial education for people with no financial background to learn the basics of investments. I work in finance and the idea is to attract people via social media.»
From our shoots
Tell us about your business
We reply by e-mail with what we would set up first and what it costs.