PawsUp: two accounts, one monthly system
A pet shop and dog-grooming salon in Hesperange. From November 2024 to March 2026 we planned, shot, posted and ran ads for both of its Instagram accounts.
Pet shop & dog grooming · Hesperange
In short
- Business
- Pet shop and dog grooming, Hesperange
- Period
- November 2024 – March 2026
- What we did
- Strategy, content shoots, social media, ads
- Team
- Photographer, videographer, producer, social media manager; strategy by Andre Mitin
Where it started
PawsUp opened in February 2024. Before us she worked with another agency. After a month she found it expensive, slow to change and weak on quality, and came to us.
She wanted three things: more grooming bookings, more webshop orders and a livelier community. Grooming came first.
What made it hard
Dogs do not pose on cue. Every shoot needed time and patience.
One three-hour shoot had to feed two accounts with different jobs: grooming and the shop.
How it ran
The plan for next month was ready by the 25th. Then the shoot, the edit and the posting. At first we shot twice a month; after about six months one shoot a month suited both sides better.
Strategy, content plan, tone of voice and references were approved at the start. After that the owner changed almost nothing.
From April 2025 we added ads: Facebook for the webshop, Google Maps for calls and visits.
Numbers
Numbers from our reports to the client. Where we estimate, it says so.
- ≈ 970–1,100 → 1,494followers on both accounts together, November 2024 → July 2025Approximate start: estimated from the growth pace, no figure exists for November 2024. 1,494 is from our July 2025 report; 2,271 on 06.10.2026.
- +68 · +36new followers in May and June 2025Our report, April–July 2025.
- 1,000+views on Reels in April and May 2025, on both accountsOur report.
- 45posts per account in 3½ months, plus stories on 106 daysOur report, 01.04–15.07.2025.
- 49,925people reached by Facebook ads in one month, 2,127 clicks at €0.15 eachOur ads report, August 2025.
- ×2conversions and orders in October 2025 compared with October 2024Our ads report.
From her brief
«I think reels do the best.»
«I would really like the followers to be more interactive.»
From our shoots
Other cases
Finance education on Instagram · personal brandAndrea Binchi
A new account from zero: ideas, scripts, one shoot a month, four reels.
Read the case →
Gelato house · Gare and LimpertsbergGlacier Bargello
Seven seasonal shoots since January 2025; photos accepted as delivered.
Read the case →
For this kind of business: Shops & boutiques →
Tell us about your business
We reply by e-mail with what we would set up first and what it costs.