A shoot day is the most efficient way to fill a month of content. The cost is the same whether you post twice or twelve times, so the job is to make that one day count.
This guide is about the day itself: what to plan, what to capture, how many pieces to expect and how to spread them over four weeks. For light, preparation and consent, see our guide on how a half-day shoot becomes a month of content.
Build the shot list from the month's plan
Do not write a shot list from imagination. Write the month's content plan first, then turn each line into a shot.
A plan can be simple: one line per post, with the week, the topic, the format and the goal. Each line then becomes an entry on the shot list: what to show, in which format, where, and who has to be there.
| Plan line | Shot-list entry |
|---|---|
| Week 1: the main offer of the month | Three to five clean shots of the offer, one short clip |
| Week 2: the team | Hands at work, two portraits, one clip of a daily routine |
| Week 3: the place | Wide room shots, the entrance, the best seat, one walk-through clip |
| Week 4: a detail or a story | Close frames, a customer moment (with consent), a teaser for next month |
Then add what you need anyway: a few frames for your website, your Google profile and an ad. They cost almost nothing once the team is already there.
If you are not sure which moments to plan around, start with our marketing calendar for Luxembourg.
What to capture
Shoot each important scene in more than one way. It takes a minute on the day and saves a reshoot later.
- Vertical and horizontal. Reels and stories need upright frames. Your website and your Google profile need landscape ones. Shoot the key scenes both ways.
- Stills plus short clips. For a main dish, a finished look or a product, take the photo and then a clip of 10 to 15 seconds. Film longer than you need; the edit finds the best part.
- Details. Close frames of a texture, a tool, a glass. They fill the gaps in the calendar and give a clean space for text.
- People. Hands, the owner, the team, and customers who agreed to appear. People make a post feel real.
- Process. The making, the pouring, the before and after. A process clip has a beginning and an end, so it turns into a reel easily.
Some scenes need a clean, plain background: products, portraits, offers that must look the same all month. For those, a rented photo studio is often easier than clearing a corner of your shop. You can see what we offer at the Lux Photo Pro studio.
How many pieces to expect
These are planning figures, not a promise. The result depends on the number of set-ups, how ready the place is and how clear the shot list is.
- Half day (about 4 hours): plan for about 15 edited photos and 3 to 4 reels. This is the size of our LITE and Start plans.
- Full day (about 8 hours): more time means more set-ups, a second place or a second theme. For scale: in our Standard plan, two full days give 30 edited photos and 8 reels.
What raises the yield: a short, clear list, one person who decides on the spot, steady light and a place that is ready. What lowers it: waiting for people, changing the light, and a list that grows during the day.
A simple rule: shoot a little more than you need, never less. One spare clip is cheaper than a second day.
Spread it over four weeks
Do not post everything in the first week. With a half day, a good split looks like this.
| Week | Photos | Reels | Stories | Theme |
|---|---|---|---|---|
| 1 | 4 | 1 | from the same shots | The main offer |
| 2 | 4 | 1 | from the same shots | People at work |
| 3 | 4 | 1 | from the same shots | The place and the mood |
| 4 | 3 | 1 | from the same shots | Details and a teaser |
A few habits make this work:
- Open each week with your strongest piece.
- Cut stories from the outtakes and the extra angles, not from the posts.
- Reuse a feed photo on your website and on Google. Keep a reel for an ad later.
- Hold back two pieces for the unplanned: a quiet day, a new offer, a late holiday.
- Keep one folder with the finished files, named by week.
What to reshoot next month
You do not need to shoot everything again. Use the month to decide.
- Reshoot what changes. A new menu, a seasonal offer, a new product, a new face on the team.
- Reshoot what worked. Look at enquiries and bookings, not likes. Repeat the format that brought messages, with new content.
- Fill the gaps. Write down every moment during the month when you wished you had a shot. That list is the start of next month's plan.
- Replace the weak. Anything that came out dark, soft or off-brand goes on the list.
- Keep what lasts. Room shots and team portraits can serve for months, as long as the place and the people have not changed.
Keep a "next shoot" note open during the month. By the end, half of the shot list is written.
Just the shoot day, or the whole month?
You have two reasonable paths.
If you already have someone who plans, edits and posts, you may only need the day itself. You can book a content shoot day with Lux Photo Pro. A shoot starts from €250 an hour, excluding VAT, and the team works from your shot list.
If you want the whole month run for you, from the plan to the shoot, the edit and the posting, that is what COEVO does. Our plans are priced as a monthly fee, excluding VAT:
- LITE, €1,300 a month: a half-day shoot, 15 edited photos and 3 reels.
- Start, €2,300 a month: a half-day shoot, 15 photos, 4 reels and social media management.
- Standard, from €5,000 a month: two full shoot days, 30 photos, 8 reels, social media and ads.
Read how it works on the content service page, compare the plans on the pricing page, or contact us to talk about your month.